In today’s digital world, the ecommerce industry is witnessing a phenomenal growth. An interesting stat is the popular multi-seller ecommerce companies like Amazon, eBay have nearly achieved 60% of online sales in the US retail market. In other countries, the market share of these companies is very high.
If you look at the top ecommerce companies - Amazon, eBay, Alibaba, Flipkart - all of these are built on top of a multi-vendor shopping cart software. Multi-vendor ecommerce marketplace is featured with rich admin panels, vendor panels, and customer login. In this article, let’s take a look at the list of features from the customer, vendor and admin perspective that your ecommerce marketplace should have in order to provide a better user experience.
Multi-vendor Shopping Cart Features From Customer Perspective
It is a known fact that the customer is very important for any kind of business, so we simply cut the chase and see what are all the features you should have in the multi-vendor shopping cart:
Easy navigation is the process flow of shopping experience that makes easy for all the customer. When moving from choosing an item to checking out, it should be like a walk in a park, your customers should fall in love in browsing your website.
Keeping the checkout page simple, short and engaging will help you to generate more sales from the same amount of traffic.
It's good to notify your customers by providing a tracking number for their order. When their order has been approved, packing, processed, shipped or ready to delivery, they will be notified.
Multicurrency & Multilingual:
Both of these features will enhance the customer shopping experience, wherein they can browse your website in their preferred language and pay in their preferred currency.
Multiple Payment Options:
The customer has the freedom to choose the mode of payment as this will not only enhance their shopping experience but also make them quickly navigate through the checkout funnel.
Additional features from a customer perspective:
- High website speed
- Mobile optimized site
- Easy order processing
- Vendors’ review & rating
- Customer Testimonial
- Login and signup with social media profiles
- Coupon codes and reward point
Multivendor Shopping Cart Features from Vendor Perspective
The role of vendors is an equally important part of the ecommerce business. Being at the supplying end, vendors needs the following features for effective selling.
From categories to catalogs to selling products, this feature will allow vendors to import/export all the data which they want to migrate from their system to the ecommerce platform. Instead of doing all the work manually, an automated system makes these quicker and easier.
Vendor dashboard is an easy-to-use interface allowing them to manage their profile, their products, sales and inventory from one place.
An inbuilt Pay Per Click (PPC) advertising feature can help vendors to promote their digital products and see how their ad campaign is performing. By allowing vendors to choose their overall marketing budget, this feature can help them to increase their revenue.
Giving options to your vendor for choosing a shipment is a great way to enhance convenience for them. Moreover, the shipment process also helps them to inform the customer which takes the product to reach their doorstep.
- Rating and review system
- Features product option
- Customer to vendor communication
- Push notification for vendors
Multivendor Shopping Cart Features from Admin Perspective
Admin is the person who manages the multi-vendor ecommerce marketplace. They are the one who stay top of everything and everyone including vendors and customers. That’s why the marketplace ecommerce website needs the following features for admin:
Scalability and Customization:
A multi-vendor shopping cart should be scalable so that its grow in size as the business grows. By enabling multi vendors to add more product categories, admin can add and customize the ecommerce website as per their requirements.
Product Review Management:
This will help admin to build trust and maintain the brand value of the product. This feature helps vendors to showcase their valuable products, but also helps admin in creating a consistent revenue channel.
- Automated task processing
- Reporting and data analytics
- Integration with the third-party tool
- Registration page for vendors and customers
To start building a multi-vendor marketplace from scratch, it costs you around thousands of dollars. Therefore, it is easy to start your multi-vendor ecommerce marketplace with a readymade software like Purchase Commerce.
Purchase Commerce has developed the Multi-Vendor Ecommerce Shopping Cart which is enriched by Angular and Node.js. Our ecommerce platform is capable of developing customized ecommerce solution. We have a full list of ecommerce features which helps you to enhance your business to the next level.