Things to Consider Before Choosing the Enterprise Ecommerce Platform
13 Nov

Things to Consider Before Choosing the Enterprise Ecommerce Platform

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Today, every organization is setting itself to reach a high position. To make it so they are looking for new concepts and ideas. Enterprise ecommerce will be to improve business effectiveness & provide a great customer experience.  

Enterprise Business 

A business is termed as enterprise business in terms of its productivity and profit.  

Enterprise business that:  

  1. It offers more than one kind of product or service.  
  2. It had a wide range of financial and technical resources among its departments.  
  3. It is not limited to one brand; It has multiple brands.  

Nearly any business can be classified as an enterprise in a general sense, but not every business needs an ‘enterprise-grade’ ecommerce platform.  

An enterprise business can be operated as a sole proprietorship, a partnership, a corporation, a limited company or another type of business association.  

What do we mean by the Enterprise ecommerce platform?  

An enterprise ecommerce platform needs to handle a myriad of tasks, from rendering product catalogs to managing orders to connecting with third-party systems. The complexity of these tasks is compounded when you factor in large order volumes, multiple currencies, and different languages.  

In simple words: An enterprise ecommerce platform is a software system that serves the complex requirements of a large business. Enterprise ecommerce platforms let enterprise businesses sell their products online.  

As an ecommerce business at the enterprise level, achieving your exact requirements is critical.  

After all, your brand is on the line. You can’t afford to have customer data breaches, periods of site downtime, or disjointed user experience.  

You need an Enterprise-level system that can be scaled to your business size and growth.  

A good platform should be able to not only meet your needs now but also grow with your future sales volumes.  

That’s not to say smaller companies can’t use these platforms, but enterprise-grade software typically has additional features than standard, off-the-shelf ecommerce solutions that’s ideal for enterprise-level business.  

While some enterprise ecommerce platforms are delivered as software packages, today’s major platforms are cloud-based - simplifying, or even eliminating, the software installation and upgrade requirements. The higher price tag of enterprise ecommerce software comes with important features, let’s look at those now.  

Let have a wide look at the enterprise ecommerce platform.  

Some Enterprise Ecommerce Features 

Every major ecommerce platform has basic online retail features, right? But enterprise businesses need more capabilities like:  

Handling a wide range of customers and managing the huge product categories from various stores for customers in various locations.  

Integration with other systems throughout the company such as accounting, inventory, and customer relationship management (CRM) systems.  

The ability to track a customer’s previous purchases and recommend other items based on their purchasing history. Scalability to meet the likely high traffic demands of an enterprise-level business. Apart from this feature, an enterprise ecommerce platform needs much more advanced features.  

Ecommerce Challenges Faced by Enterprises  

Increasing Competition  

The most challenging task of large-scale enterprises is to sustain increased competition in the ecommerce industry. There are many more websites that provide similar products at competitive high rates.  

There is a need for a well-planned marketing strategy to maintain market demand. And, many local markets drive the competition because each is playing an important role in the ecommerce marketplace.  

Organizational Complexity  

Ecommerce is impacted by - many enterprise departments that have their own KPIs, budgets, decision-making rules and goals. Departments include sales, marketing, IT, finance, logistics, buyers, security, HR, legal, and more.   

Big changes, like implementing enterprise ecommerce platforms or significant changes in business processes, usually require significant energy and time.    

Regional Complexity  

International variability creates an additional challenge on top of the organization. Involving additional regions or countries in an ecommerce solution adds additional stakeholders, local laws, and customs.   

For example, local tax laws (which may impact pricing), legal requirements and practices, HR specific, cultural differences all are areas enterprises need to consider during their ecommerce planning.   

You need to have a well-established local environment since it drives a local buyer to improvers the customers’ trust and makes them complete the purchase in your platform. You need to meet all the local requirements and implement their functions, and this is the key element that is successful integration into new markets.  

Beside adjusting to local currencies and payment methods, a website’s storefront needs to be translated into a local language, which often means introducing multiple storefronts for the same catalog. The local market is one the company needs to focus to accommodate the better user experience.  

The next big thing for the enterprise ecommerce platform is how to expand the shipping of the business. You need to handle the order shipping and delivery in real-time other it can become a logistical nightmare for enterprise-level businesses. Just like with the localization challenges mentioned above, shipping and delivery methods need to be adjusted to a specific area using the available means.  

IT Complexity  

The complexity of enterprise IT is often a result of past business growth, acquisitions, and IT-department mergers. Ecommerce IT infrastructure manages a mix of software, legacy enterprise ecommerce software, and a large variety of local and industry-specific software.  

How to Choose an Enterprise Ecommerce Solution 

Modern enterprise ecommerce solutions come with many great features, but they usually require substantial effort to install, integrate, and learn to use effectively. Deployment, integration with third-party systems, and configuring products all take time.  

And that’s not even taking into the upfront and ongoing monetary costs. That’s why choosing the right enterprise ecommerce platform is crucial for enterprise businesses. You’ve got to make sure you talk to the right people first.  

1. Outline Your Specific Needs  

When you run an enterprise business, the decision to choose an ecommerce platform for your business needs input from many areas like development, requirements, or business partners. If you want to have a detailed description of need, then you have to analyze every corner of the business. Analysis following things before you concluding your needs.  

The main objective of your business behind developing ecommerce

To find your needs and exact requirements you need is to figure out your objective and the main goal of your business. It makes you understand your business better. Things you need to figure out before creating the main objective are:  

  • Want more profit with less investment  
  • Looking for a more user-friendly interface to boost conversion rates?  
  • Is your platform need to grow with your growing business?  
  • Want to have a better integrates with third-party solutions for your platform?  
  • Are you trying to avoid being locked into using particular vendors or a service provider?  

Find out the obstacle to achieving your goal.

  • Are information systems in your organizations like ERP, OMS, WMS, etc. is difficult to integrate with your platform?  
  • Not able to meet the t PCI compliance or the security of your system?  
  • Want to rely heavily on your hosting company for server performance?  

Your platform should provide flexibility, scalability, and extensibility to grow with you when you enter new markets. 

Multivendor Marketplace Platform

2. Analysis Your Business Models  

Many ecommerce platforms cater to a specific customer base, so you’ll want to look at solutions that are either geared towards B2B and B2C. Alternatively, you’ll want a solution that works equally well with all three business models and you can figure that out by asking the vendor to show you how their software has worked with various ecommerce models.  

In the B2B space, for instance, transactions take longer and often require more managed company accounts and communication between the seller and the buyer before orders are placed.  

When it comes to B2C ecommerce, on the other hand, the buying process is often faster and less communication heavy.   

Many B2C ecommerce platforms lack the features necessary to foster long-term business relationships that B2B enterprises required such as corporate accounts, requests for quotes, split shipping, multi-level user access, and deep integration with a CRM.  

Mostly most of the multi-vendor ecommerce acquires any one of the B2B or B2C business models along with their revenue-generating business models. 

3. Decide Between SaaS, IaaS, PaaS  

Enterprise ecommerce software manages both your front-end and your backend operations while integrating with core business tools.  

Before we get to all the individual options to consider, let’s consider the general categories that all of these solutions fall into.  

First, your platform has to be hosted somewhere. Your choice of an ecommerce platform will typically determine your hosting environment, which is either:  

  • On-premise ecommerce platform 
  • Cloud-hosted ecommerce platform

Your hosted ecommerce platform will be one of these categories:  

  • Open Source ecommerce platform.  
  • SaaS - Software as a Service.  
  • PaaS - Platform as a Service 
  • IaaS - Infrastructure as a Service  

An open-source ecommerce platform is one the company usually owns and on which they can modify all the code. The advantages of these platforms are server and software control.  

However, these platforms usually have a higher initial cost.  

They also require a lot of responsibilities that fall on the business to manage including security, hardware, IT staff to manage, hosting, and manual integrations.  

Software as a Service (SaaS) allows you to access data from any web-enabled device. Each SaaS vendor will host and maintain your databases and application code in exchange for a monthly or annual subscription fee.  

Lower startup costs you need not invest in hardware or infrastructure to get started since its subscription-based. Ease of access that is any changes can do from where and see the results immediately.  

Lack of internal control because the only vendor determines when upgrades and maintenance tasks occur.  

Enterprise ecommerce software can’t be accessed if your Internet connection goes down it highly depends on the connectivity of the network.  

Infrastructure as a Service (IaaS) is the collection of hardware and software infrastructure that a cloud provider offers, including databases, storage space, and networking capabilities. You can set up infrastructure through the provider, and they’ll manage and maintain it.  

Unlike SaaS solutions, IaaS gives you more control over the infrastructure of enterprise ecommerce solutions. An IaaS solution you can maintain your current infrastructure and the cloud provides handles the tasks of scaling to meet demand.      

Time-consuming setup because it is your responsively for installing operating systems, database management systems, and payment processing systems on the server which can be time-consuming and lead to delays in a launch.  

International support is limited for things like customs clearance, tax requirements, and other foreign regulatory compliance.  

A Platform as a Service (PaaS) provides establishes an environment that you can use to install your software applications and databases. The PaaS provider offers critical services, such as hosting, while you’ll have to deploy the ecommerce software yourself.      

PaaS offers developers the most autonomy, so enterprises with creativity can benefit from the PaaS setting. The PaaS environment allows developers an easy way to test and implement their enterprise ecommerce solutions, which can lead to faster time to market with a more robust platform.  

PaaS systems are often the most difficult to scale to meet a business’s changing needs, so you could end up paying more. It offers limited control over a product.  

If you implement an enterprise ecommerce solution for one platform (Linux) and the PaaS provider switches to another (Windows), then you could lose out on the hours of work you’ve put into the project.  

Cloud hosting has become a much more used tool for hosting purposes than any other hosting environment. Cloud hosting is one of the flexible, scalable, and high-performing hosting solutions. Cloud offers you various solutions for your hosting problems and overcomes all major challenges.  

Another alternative is a headless commerce approach separates the front-end user interface layer from the underlying backend service layer. And these two layers are connected through APIs or web services.  

Headless is a micro-services approach, as it decouples one element of the system instead of relying on one interdependent system. Headless commerce gives more freedom to create unique customer experiences with the front-end content management system.  

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 4.Ecommerce Pricing  

The crucial question in all decision making in business must be regarding business investments or pay. But it’s the most important factor in deciding the best enterprise ecommerce platform. Last one but a most important one in the term of reducing investment. 

A best enterprise ecommerce platform can be incredibly expensive. Always the cost will outweigh even if it’s beneficial for your business.  

Cost mostly depends on the features and design vary from each other in the same way ecommerce platform cost also varies according to the features and design.  

You need to pay attention to how they change the ecommerce cost.  

If you have a thing on board for setting an enterprise ecommerce business then you need to find out the way for launching your ecommerce platform without any errors. Look at these Guidelines to launch your site with less complexity. 

Conclusion  

In the enterprise business, choosing an ecommerce platform is a difficult task that you need to undertake. The ecommerce solution must able to match your growing business needs and support your customers with an excellent experience. 

The start of an enterprise-level business can feel like a massive task of integration and use of advanced technology with many risks and unknowns. If you have a plan and doing thorough requirements gathering from the start, you can choose a platform that is flexible, extensible, and scalable.  

Purchase commerce offers you both web and mobile enterprise solutions to empower, evolve, and transform your business with flexibility and higher efficiencies.