Popular 10 Technical Aspects: You Need to Know about Ecommerce Platform
Why Ecommerce is so Popular?
Many people around the world prefer to shop online and buy products from several brands and companies directly.
With the help of the new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes or even from the workplace.
Online shopping can save time for both the user and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages.
Key Features of Popular Ecommerce Platform
One of the key advantages of ecommerce is that you can run your business out of office, basements, or, even in the garage. The thing you need to keep in mind is your options and flexible place.
It is always like stared at a smaller space and move up to a larger one as changes in needs.
But like a flexible space, there is also a need to have a flexible marketing strategy to succeed.
You have no worries about it there are only a few major things that need to do like having a great website design, social media, search marketing, merchandising, email, or other forms of advertising, it’s all about marketing.
You can outsource the marketing activities as a whole or part of it.
Ecommerce stores must come with high-quality customer service. Whether for sales or promotion there should be an extensive need for customer support.
You can use the Live Chat or Customer-Management System for providing proper customer support from basic to the operational level.
When it comes to inventory either you can manage your own warehouse or outsource those or opt for drop shipping either specified suppliers.
When you have owned ecommerce, you will be provided with a high level of control but in outsourcing or drop shipping you can’t trust to have fulfillment or perfection.
You need to know about the technologies needed for building an e-commerce site. To make things easier and systematic and for making your ecommerce development process smooth and fluid.
Here are aspects of the technology that needs to be unearthed while going for an ecommerce store.
1. Website Architecture
The first and foremost thing to consider when you want to make your idea into a workable website. Basically, ecommerce web architecture will be a client-server-based architecture.
The server offers various services required by clients. Where the client is an application who sends a request to the server to request certain services using a graphical user interface. In the ecommerce client is customers and the server refers to the business applications.
Before getting started your development process it’s important to lay down your architecture with the development process and features that you want in your site.
In architecture, you need to check and ensure the following:
- Structure and nature of the site
- Specified URL
- Keyword data relating to each page content
When you are in the ecommerce industry you need to parallel with the internet for developing leads and bounds. hosting should help in setting the ecommerce website which can handle various best products at a particular time to the customers.
More than Justin going for web hosting you can prefer to use cloud hosting. it will be the perfect framework for developing a full-fledged ecommerce website and providing fast access to the customer.
Some may think cloud hosting is expansive but for their vein cloud hosting is available in an economically priced package that can host your website efficiently.
You have to ensure you have the right hosting package that can satisfy exactly all your ecommerce site needs. Hosting should be managed and dedicated, with an SSL certificate included.
3. Website Security
You want your e-commerce website to be safe from hackers then need to understand the ecommerce security standards. The best websites offer Secure Sockets Layer encryption, allowing for an end-to-end secure connection across all the data and transactions on your website. You need to encrypt data for every moment that is from a person who accesses your website to that person who leaves the website.
An easy way to implement this is to use Hypertext Transport Protocol Secure instead of plain old HTTP to power your website. Using HTTPS combines hypertext markup language support with either Transport Layer Security or SSL.
And for all transactions, you need to have privacy online. So, it is obvious to have an HTTPS if not a search engine will regard that transaction as non-secure one which needs login credentials to complete the transaction.
And in addition, ecommerce software comes with payment processing it needs to provide you with a payment processing tool that can provide extra security during the cart and payment aspects of a transaction. Which helps in completing the payment successfully. Most there will be Payment Card Industry Data Security Standards that define a certain standard to meet during an online transaction. It completes the transaction safely without requiring you to do any additional work on your end.
Sometimes due to an external or internal problem, you may lose files or records unintentionally get deleted, or customer records are wiped out. It would be a problem if you are not provided with the backup for your store.
There can be automatic backups for your store that you can use for having a backup. This allows you to swiftly recover from even the biggest catastrophes.
4. Website Performance
You will lose your customers to your competitors if you have a slow and less performing website. A study says that if your website takes over 3 seconds to load, then your visitors will go for another site and never back again. So, you need to have a website that loads in less than 100 milliseconds.
When you failed to load it fast your customer and vendors are at work for finding for an alternative ecommerce site.
And in ecommerce, you should also take care of downtime. You can use an ecommerce analyzing tools for monitoring the site and give an alert when there was a problem and automate the testing to fix bugs.
When you have a responsive design, then loading timing will vary according to the type of device. You need to keep track of how the website is loading across multiple devices.
5. Website Updating
A website is a foremost way for many customers to connect with your company. That creates a need for keeping your website trendy with innovative web design. Make it as a be user-friendly, informative, useful; contain diverse and regularly updated content.
Consistently deliver new code to your website for performance improvements or new features keeps your customer engaged. Sometimes you may run into problems like some ship new code is not working problem or provided at the right time, etc...
But the thing is, you need not wait for the problem to be fixed or dealing with a new feature to go live on your homepage.
This can happen only in one case if your accurate problem or report that doesn’t directly a concern to the front end of your website but they mostly relate it to the back end of the website.
Sometimes it seems to be fine with the updating of the new features, but there is also a chance to break something on your page, too. So, check frequently what is exactly happening with those updates and look for the preferable testing window beforehand.
You can also test yourself before bring the new code/website live with an accurate deployment schedule.
6. Site Speed
A study shows that over 40% of people will not stay over 3 seconds to load. Website speed is important when you want to launch an effective site.
When you are in the ecommerce industry, you need to understand one thing that you will deal with the people who exactly have no time to visit a physical store or maybe lazy.
But you not able to sustain that customers on your website without refreshing your site then you go to lose them. They are a high chance of moving to your competitor or result in dealing with the worst experience and share about it.
The parameter needed to check before the launch includes the following steps related to page speed and site loading times:
Images - Compress your slides and large images on top of your pages
Scripts - Ensure you have minimized the CSS/JS files where possible and call only when they are needed. This reduces the server calling for unnecessary files, which again adds to the wait time of the page.
Use Fast Web server - Most of the time web hosting will reflect on website speed, check the hosting and other related things are running properly. If you gain a fast web server, then you can improve the performance of the ecommerce website. If you maintain on the low server, may cost you even for losing sales.
Browser Caching - Make sure to enable cache, which results in faster load time for repeat visitors as the website is already cached by the browser.
7. Content & SEO Consideration
Page and technical SEO factors that are left to consider prior to launching the site.
This refers to optimizing content across all areas of the site. Using the keyword research included in the pre-launch site structure spreadsheet, content must be developed in line with the brand tone of voice, and for organic SEO purposes. Be sure to include internal links within your text, particularly on top-level pages. Combining quality content with internal links also gives search engines a greater indication of how the data across your website is linked, and which pages to assign a larger crawl budget to.
Images are an often-overlooked factor for SEO. By adding a descriptive alt tag, it will optimize the site for screen readers but will also benefit from an additional set of keywords that are completely favored by search engines.
Ensure the correct payment gateways are implemented for each country, or that the payment options in place are supported in those countries.
8. Mobile Commerce
Mobile commerce rules the ecommerce industry in both the individual store and marketplace. Most people today prefer to use mobile before going for a website on a desktop. So mobile app plays a vital role in deciding how strong your ecommerce store was.
That’s because most content that works on mobile will also render just fine on the desktop but importantly not vice versa. That way there is a need for developing a mobile app either native or PWA or Hybrid app before releasing it on the website.
All the features must be delivered on the native platforms of the mobile and data can be scalable accordingly.
If someone says that the mobile app is their second priority then probably wants the walkway of the competition.
9. Data Engineering
But e-commerce has had time to grow and develop over the years through hard-learned lessons and new inventions. One factor that has played a key role in this growth is the rise of Data Science.
It is revealed that ecommerce industries are depending on department-specific data and analytics to get strategies off the ground, the majority of which end up being successful. For e-commerce, data is a must. Because data is like air for e-commerce.
Ecommerce is collectively made of data and it's wanted for every function to operate fully and perfectly. When you put accurate data, you can easily capture plenty of leads and eventually drive revenue to new heights.
Analyze to determine whether the products are properly placed if people are abandoning cart too frequently, or else if you need a total rethink regarding website navigation.
A custom generating reporting tools or integrate with a third party to do the out-of-the-box reporting. That’s going to cost extra money and add undue hassle for you.
You are provided with plenty of such tools that offer this service in one form or another and they’re constantly updating the tools that surface the analytics. This capability is also helpful when you start analyzing your site’s stats using a business intelligence tool.
You probably already use a wide variety of software to run your business. The ability to integrating all of your ecommerce tools is crucial for streamlining workflows and optimizing data intelligence.
For example, if you run email marketing campaigns through MailChimp, then combining your marketing and ecommerce platforms ensures promotional emails are tied directly back to the website.
This allows for greater oversight about who bought what, which promotions worked and whether you can reclaim customers who have abandoned a shopping cart.
After a customer places an order, how will you manage the outgoing shipment? What about a shipping label? This is where shipping software comes in.
The software will automate the management of outgoing shipments, create and print shipping labels, and import tracking information for orders, and generate automated customer emails.
This will save you an immense amount of time and help you stay organized with orders.
A Payment Gateway
Your ecommerce store isn’t functional until you can accept payments. A payment gateway is a merchant service provider that accepts online credit card payments.
After a customer enters their credit card information, the payment gateway allows the transaction and processes the payment. The payment gateway encrypts sensitive information to ensure that the information passes securely between the customer and the merchant.
There is a myriad of gateways compatible with different platforms and gateways that vary by currency and region support.
For example, if you sell internationally, an international payment gateway is appropriate.
Ecommerce store comprises multiple ecommerce tools and technologies. You have to know about the resources that are required for building a complete ecommerce store. The above is must-have technologies needed for building an ecommerce site. It gives you knowledge of technologies that you have to know before building an ecommerce store. Purchase Commerce will make your process of setting your ecommerce store easy.