Why You Should Prioritize Social Commerce Than Anything Else
12 Sep

Why You Should Prioritize Social Commerce Than Anything Else

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Social Commerce is where customers can purchase the product directly from third-party people within social media. For instance, when you like a product on social media like Facebook or Twitter, you can directly buy it without contacting the original owner.     

Social Commerce is now an emerging trend in the ecommerce industry and a new way to reach more people. The increased amount of time spent by people on social media apps has positioned social commerce as an indisputable market trend for ecommerce in the coming years. To explain about Social Commerce shortly, it goes as follow:  

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Difference between Ecommerce and Social Commerce 

User Interaction

In Ecommerce, the site owner directly communicates with customers  

In Social Commerce, social media networks are used as the intermediate platform to communicate with the customer.  

Customer Relationship  

Ecommerce provides a one-way relationship where customers purchase in your store and wait for the product to get delivered.  

Social Commerce provides a two-way relationship where the customer makes comparisons, queries, and talks to the seller directly before making the purchase.  

Member Cost 

To be a seller in Ecommerce is expensive for small startups.  

Social Commerce only needs social media access which is possible for every people.  

Marketing & Sales    

A lot of time and money is invested in Ecommerce to promote a store and drive sales for its products.   

In the case of Social Commerce, it uses loyal customers for exclusive promotions to their connections.  

Personalization   

In Ecommerce, it needs a dynamic window that allows changing the site depending on the user/customer who views it.  

Social Commerce by its nature allows the customers to get personalized product recommendations from their connections.  

Why go for Social Commerce?  

In the past, brands used social media platforms to only engage and interact with consumers, but now with the arrival of Social Commerce, the social channels can also be used for selling products.  

With 3.48 billion users and more than a million new users joining social media every day, it becomes a platform for ecommerce sellers to reach the customer directly.    

Social media is the most relevant ad channel. 40% of digital customers spending 2.5 hours on a social network to research new brands or products. 71% of the consumers would recommend a brand to others on social media if they experienced good service from the brand.  

These facts and statistics are adequate to understand the potential of social commerce. As an ecommerce business owner, you can take great advantage of this new trend of online shopping and significantly improve your business from a bottom line.  

Benefits of Social Commerce    

Social Commerce offers countless benefits for people who are just starting in the ecommerce industry. Here are some major benefits the sellers derive from Social Commerce.  

Consistent Audience Growth    

One of the most important considerations for any business is how to reach and sell to its target audience. Social media offers an enormous exposure to a global audience base. When you use Social Commerce, the user following are continuously growing and accessible.

More Traffic and Engagement    

Social networks open the doors for two-way communication between brands and customers. It allows businesses to interact, not just sell. So, not only is your content regularly showing up in your customers’ news feeds, but they can also interact with it by liking, commenting, tagging their friends, or sharing it among their circles.     

You can interact with the customer by responding to them. For ecommerce businesses, it brings brands closer to customers and helps them connect on a more personal level. This helps to improve the overall potential traffic coming to your ecommerce website, thereby, driving engagement that might cause in a potential conversion.   

Increased Customer Loyalty     

When you have a satisfied customer, who leaves your brand with good reviews or comments about your business on your social media page, potential customers are more likely to trust you and buy your products. This is because people believe in products suggested by their network more than any unknown brand. Make sure customers are happy/satisfied with your service, who will likely remain clients to make repeat purchases.    

Improvement in Search Engine Ranking    

Social media increases traffic to your website which will eventually influence your ranking on search engine results. Sharing links to content on your website through social media is an excellent way to drive traffic from social media users.     

Social Commerce Best Practices  

  1. Leverage the right social media platform.    
  2. Choose products that have more user strengths.     
  3. Bring your existing social network audience along with social commerce.    
  4. Protect both your brand and customers’ data.  
  5. Use multiple measurement tools to track success.    
  6. Engage your customers with a great vision of the product.    
  7. Encourage testimonials and reviews. Also, turn negative reviews into positive impacts. 
  8. Use social media frequently and consistency.  

Start your Social Commerce venture    

People are turning to social media for different aspects. This platform is a perfect opportunity for anyone as an ecommerce brand to start their social selling business. If you are planning to venture into Social Commerce, you need an expert to turn social media into customer service channels.   

Purchase Commerce provides a modern Social Commerce platform for businesses to make anyone join their network and sell the products effectively. It offers Social Commerce reseller mobile app platform along with other ecommerce marketplace platform for your online selling business.

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